📱 Hello! I'm Brandon Karani, a creative content strategist and digital marketer based in Nairobi. I specialize in designing scroll-stopping social media campaigns, crafting purpose-driven digital content, and developing visual assets that connect with real people. With experience across health, lifestyle, and entertainment brands, I bring together design, data, and storytelling to drive engagement and growth.
I'm a purpose-led creative with a passion for building brands that make an impact. Whether I'm designing visuals, planning a content calendar, or writing copy that converts, I focus on making content both beautiful and meaningful. I thrive in collaborative environments where strategy meets creativity—and I'm always learning what makes audiences tick.
As TikTok Specialist at Tecno Mobile (September 2025–Present), I led content strategy for the brand's AFCON campaign under the "Power in Slim" theme, tasked with launching Tecno's Slim device line to a continental audience during Africa's biggest football moment. I created an original jingle and a body of campaign content that captured the energy of AFCON while tying it directly to the product launch, generating millions of views across platforms. The content performed well enough that it was adopted and repurposed across other African markets, including Tanzania, Uganda, and Nigeria, extending its reach beyond Kenya. This campaign showcased my ability to build culturally relevant, high-performing social content around a major sponsorship, blending creative concepting (music, storytelling, trend fluency) with brand strategy to deliver measurable impact at scale.
2023 – 2025
2022 – 2023